Opportunities for Youth
Healthy minds and bodies
When you look to the future, opportunity shines brightest through our children. That’s why helping children and youth is at the core of our community investment program. We’re engaging minds by supporting programs like Junior Achievement, stimulating imagination and creativity through partnerships that include local science centres, and we’re helping keep kids fit by teaming up with organizations like KidSport and True Sport.™ Also, we’re there with support when it matters most for health care organizations like the IWK Children’s Health Centre in Halifax, Nova Scotia, and the Children’s Treatment Centrein Cornwall, Ontario. Going for gold
Our support of the Vancouver 2010 Olympic Winter Games and the appointment of Roch Dubé, Bell Nordiq’s president and CEO, as president of the board of directors of the Quebec City Special Olympics Canada 2008 National Winter Games is a great source of pride. We began our involvement with the Canadian Olympic Team at the Torino 2006 Winter Games, supporting athletes like Bell Aliant’s own Jamie Korab, all the way to a gold medal in curling. We also helped Canadians celebrate great Olympic moments through access to exclusive content on our websites and over our wireless networks. And now, we’re continuing that involvement, bringing the Olympic spirit to the communities we serve and financially supporting our athletes through sponsorship of events like the Barenaked Ladies tour. More than that though, these community-based events provide an opportunity to introduce children to the Olympics – to the athletes, the stories and the belief that dreams can come true.
It is easy being green
As a leader in corporate citizenship, we know it’s also our responsibility to help protect the environment. One of our goals is to reduce paper consumption in our offices by 20 per cent over the next two years. Another involves working with local youth to design and implement good practices for environmental sustainability. We are also working with schools in towns like Timmins, Ontario, to recycle outdated telephone books. By awarding cash prizes to the schools that collect the most books, we’re encouraging our children and youth to be environmentally friendly. In 2006, approximately 12,000 telephone books were diverted from landfill sites in Northeastern Ontario through this program.
Helping out in the communities we serve also has benefits for our organization. Our research tells us that a very large component of our customer loyalty relates to our presence in the community. But for us it’s not all about the business benefits, it’s also about working together with the people we serve to build stronger communities.